Best Practices
Managing and Marketing Your Cosmetic Medical Practice in Turbulent Times
Best Practices explains how, for the bold and the clever, an economic downturn is a golden opportunity. Drawing on the experience of some of the world’s most successful cosmetic doctors and the expertise of the leading minds in business, Ann Kaplan shows you how to strategically navigate your way to a more efficient and profitable business model—both now and in the long run. With the right attitude, a great deal of sweat, and a few tears, she argues, you can actually grow your business in a downturn economy. With great insight and innovative ideas, she’ll change the way you think about the business of beauty.
Successful entrepreneurship is a marriage of good natural instincts with good background knowledge
of your product and good marketing ability. Sometimes, people like myself...forget about our natural instincts."
— Dr. Woffles Wu
If You Don't Laugh, You'll Cry
Cosmetic Enhancement Humor
This wickedly funny collection will induce uncontrollable laughter and perhaps a few tears in every person who has doggedly pursued, or even just dabbled in, the promise of eternal youth.
After all, it was just over a decade ago that the most effective treatments for wrinkles and other signs of aging were a dimmer, bottle of wine, and a sheet pulled over your head. We’ve come
a long way — so far...that we may sometimes take it too far.
Can’t help it — life has too many pressures and too many serious moments to not
find some humor in it — even (perhaps especially) in the pursuit of youth and beauty."
— Ann Kaplan, Author
