Best Practices
Managing and Marketing Your Cosmetic Medical Practice in Turbulent Times
The past decade has seen a boom in the cosmetic enhancement industry. With the advent of laser technology and a growing array of dermal fillers and botulinum toxins, the marvels of non-surgical cosmetic enhancement unfolded and suppliers, cosmetic doctors, and patients alike happily reaped the rewards.
Then came the inevitable bust. With the world economy in a downward spiral, no industry has escaped the clutches of the recession. Cosmetic doctors are increasingly finding that patients are spending fewer dollars and visiting less often. At the same time, a new wave of competition has entered the market as less qualified non-physicians begin to set up shop. For the first time, cosmetic medical practitioners find themselves asking, what now?
Best Practices explains how, for the bold and the clever, an economic downturn is a golden opportunity. Drawing on the experience of some of the worlds most successful cosmetic doctors and the expertise of the leading minds in business, Ann Kaplan shows how to strategically navigate your way to a more efficient and profitable business model, both now and in the long run. With the right attitude (and a great deal of sweat and a few tears) she argues that you can actually grow your business in a downturn economy. With an incredible insight and innovative ideas, she will change the way you think about the business of beauty.
Successful entrepreneurship is a marriage of good natural instincts with good background knowledge
of your product and good marketing ability. Sometimes, people like myself...forget about our natural instincts.
Dr. Woffles Wu
If You Don't Laugh, You'll Cry
Cosmetic Enhancement Humor
For anyone whos ever had a cosmetic enhancement
treatment or known someone who has joined the ranks of the augmented, stretched, and pulled, If You Dont Laugh, Youll Cry illustrates in comical color the illusive pursuit of beauty. It is the unsaid, but often-thought, truth about cosmetic enhancement, presented without shame or apology.
This wickedly funny collection will induce uncontrollable laughter and perhaps a few tears in every person who has doggedly pursued, or even just dabbled in, the promise of eternal youth.
After all, it was just over a decade ago that the most effective treatments for wrinkles and other signs of aging were a dimmer, bottle of wine, and a sheet pulled over your head. We've come
a long way so far...that we may sometimes take it too far.
Cant help it life has too many pressures and too many serious moments to not
find some humor in it even (perhaps especially) in the pursuit of youth and beauty
Ann Kaplan, Author
